May 21, 2015

DS “1955” Limited editions for the sixtieth anniversary of the original DS

DS “1955” Limited editions for the sixtieth anniversary of the original DS

DS Brand celebrates its sixtieth anniversary by offering limited editions across the whole of its product line-up

To build today’s DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design. Specifically, today’s DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance.” – DS CEO Yves Bonnefont.

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To celebrate the 60th anniversary of the very first DS, limited editions are being launched across the whole of the DS product line-up: DS 3, DS 3 Cabrio, DS 4 and New DS 5.

The new models will be present, in limited quantities (1955 for DS 3 and DS 3 CABRIO, 955 for DS 4 and 955 for New DS 5), in DS showrooms by the end of May and will be exposed at the DS WEEK, on the weekend of 23 and 24 May, at the Tuileries Garden (Paris).

Limited editions combining refinement with attention to detail

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1955 editions are unique with the Ink Blue complexion of their body (and a black bi-tone roof panel for DS 3 and DS 4), alloy rims with Golden Mat wheels in their centre, a Gold Mat DS logo on the bonnet – a reference to the original DS -, laser engraved sideview mirrors shells with golden stickers ‘DS 60 1955’ on the front doors and on the back flap.

The interior also shows refinement with full grain leather seats (Trinitario Nappa leather for DS 3, Criollo semi-aniline leather for DS 4 and New DS 5) as long with many customization elements stamped ‘DS 60 1955’ (car mats, numbered badges, …)

Limited editions eco-aware with efficient engines

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For these limited editions, the customer will have the choice between the latest diesel or petrol engine manufactured by the Groupe.

Efficient engines with CO2 emission from 87g/km (DS 3 BlueHDi 100 S&S BVM) to 136g/km (New DS 5 THP 165 S&S EAT 6), all equipped with the Stop & Start technology and Euro 6 norm abiding. Not forgetting, for the New DS 5 Hybrid 4×4.